I am a HUGE fan of guerilla marketing and I just found these examples of guerilla ads done for causes and/or nonprofit organizations. I always find myself wishing I lived in a big enough city where companies placed ads like these. (One day I'll have to go to New York, London, or Chicago and stay long enough to see some of these!)
I know I like an ad when I find myself thinking, "I wish I'd thought of that!" I specifically love guerilla-type advertising because I love the way it catches consumers off-guard and therefore the ad is allowed to sink deeper than traditional marketing is. These ads have additional emotions attached to them due to the subjects to which they pertain and therefore penetrate even deeper into the consumers memory. My favorite of this group is the UNICEF ad in the grocery pizza freezer because it would catch me so off guard it would startle me and I'd probably cry.
The freezer ad is a cool find and who doesn't love shooting a basket instead of just lamely placing your trash in the bin. It would be cool to see this type of advertising in person, the only time I see it is in advertising classes.
ReplyDeleteI totally agree with you, I feel like guerilla ad’s appeal so much more to the emotional side of the consumer. Not only that, they also seem to breakthrough a lot of the advertising clutter and grab our attention.
ReplyDeleteWow check out those adds. Those are pretty awesome. I like the one about global warming. I kinda want to pull that guy out of the water.
ReplyDeleteThese are pretty cool. I agree--since they are so unusual and certainly unexpected they definitely break through a lot of the clutter. We cram advertising into just about everything so I think we are all pretty used to/desensitized to a lot of the traditional advertising out there. Something like these ads can cut through all of that and actually get through to people.
ReplyDeleteI love how this shows that place can be just as important as what you say in an ad or how you say it.
ReplyDeleteI really like this gorilla type of advertising. fascinating, really.
ReplyDelete