Finding #12: Emily Jacobsen: Jersey Shore's Snooki: The Typhoid Mary of the Luxury Branding World

From the article:

A dress, shoe, bag or pair of sunglasses worn by the right "it girl" celebrity can bring-in hundreds, thousands, or tens-of thousands of orders from wanna-be consumers. Fashion marketers covet a good celebrity product placement.

But it seems that Snooki, a character from the MTV "reality" show Jersey Shore is not a celebrity many luxury brands want to be associated with.

So, why has the pseudo-celeb been seen sporting un-told numbers of Coach purses and bags on the worn-red carpet circuit?

Well, it seems it wasn't Coach who was sending her those bags.

It was Coach's competitors.

In a highly nasty campaign, competitors are sending Snooki luxury goods hoping she'll be seen wearing them, and HURT the competitor's brand through negative brand association.

This "Unbranding" or "Preemptive Product Placement" is highly creative. Who would have thought of going beyond traditional marketing and using reverse psychology to associate competitors' brands with trashy celebrities? Nice? No. Genius? Yes.

http://daveibsen.typepad.com/5_blogs_before_lunch/2010/08/snooki-from-the-jersey-shore-the-typhoid-mary-of-the-luxury-branding-world.html

“Advertising is the most fun you can have with your clothes on.” -Bill Cosby (McKenna)

This website is just a nice collection of creative advertisements in all mediums from around the world:

http://adsoftheworld.com/

Examples of print ads found there in just a couple of minutes include:

Enjoy!  (I'm rather partial to the battlesheep myself.)

Finding Stuff--Laura Coalwell

I'm always inspired by ads that have really powerful copy in voice overs. Sometimes that can be cheesy, but I like this one a lot.

I thought this video was fitting since Veteran's Day was last week.

Go Army.

Last Finding--Boo!-Summer Holm

The world is full with creative things by the Creative Lab at Google!

So we all love a good google doc right? Well i found the coolest one on earth that has 120 slides that are divided up by the most creative innovations in Music, Videos, Vizuals, art, physical, light, tech, politics, sports, books, history and Advertising. Basically it has something for everyone, or everything for someone. You could spend hours looking through all of the stuff they has found and put on this site. below are some examples of what it has to offer.

So when that creative canteen of yours is low, or you need a mental break or just want to waste time... Seriously go to this link.....Its calling and you should answer.

https://docs.google.com/present/view?authkey=CJ2Ug_IF&hl=en&id=0Abmo0iWBO2gEZGY3cnc3dnpfMzM4Y3o2bmduZDY&ncl=true

sadly my last finding stuff for this blog- Elise Meservy

Too bad my elementary school music teacher wasn't so inspiring and since then I never had the desire to be in an sort of choir. If only I had this school's choir teacher. Now that's creativity, enthusiasm, and a brilliant/passionate teacher.

Enjoy only the best elementary school choir ever.

ps check out that kid drummer. legit.




and this is because I found yet another kindle ad which stole my heart. love it and I think it might have changed my negative opinion about kindles. hope it inspires you for your ikea campaigns.

Tyler Nelson Finding 12

This is a cool approach to a guerrilla advertisement. I like it a lot. It is very simple and very good. If you can't tell it is for PASTA.