I came across this and thought it was a really great idea. This was a stunt that McDonalds pulled in Canada to advertise their free coffee promotion.
Even though we don't drink coffee, we can relate! They could do this for diet coke, cause i totally look like these peeps with out one every morning! -Summer Holm
I like the idea, but it almost feels like they are cheating, planting fake sleepers n'all.
ReplyDeleteVery interesting. I really wonder how many people noticed the poster and then saw the sleeper. Very cool idea.
ReplyDeletethats literally genius. i love it.
ReplyDeleteAwesome campaign. I have seen a couple other guerrilla ads for their free coffee campaign:
ReplyDeletelamppost:
http://adoholik.com/wp-content/uploads/2009/09/mcdonalds_coffe.jpg
giant coffee cup; http://4.bp.blogspot.com/_FQFnSQhc5rA/SwQqYlCDXBI/AAAAAAAAAEw/TeEy1D2c7FU/s1600/P1010019.JPG
what a cool idea, it brings the advertising to life
ReplyDeleteHaha I love catching people sleeping. Great idea.
ReplyDeleteThis is genius. This is cunning.
ReplyDeleteADVERTISING: WIN!!
I think it's interesting how they planted sleepers there, but they made it look unplanned. I think that's a sign of truly effective advertising.
ReplyDeletehaha that's interesting. I like it. ps I agree with Laura. -EliseM
ReplyDeleteI totally wouldn't get it if I were on the subway. Some of these guerrilla ads get more attention when people pass around the youtube video about it than it ever did in real life.
ReplyDelete