I found these out of home ads that were placed in the airport security check bins. I guess that Zappos, which is a shoe ecommerce site was a sponsor of the PSA. Anyway I thought the ads were interesting, but I thought that the medium was very useful.
I love the unique images here. It says clearly "Don't text and drive" but not in an image but more in abstract images. It is also a unique place to put such ads because they're not driving nor will they soon because they are just getting into the airport but it's a time when their minds are clear and they can get something from the ads. Very creative choice.
ReplyDeleteThe elements in these ads are so simple and well place that they create a great ad that could caught the attention of anyone in such a busy place like an airpot. Good ones.
ReplyDeleteCool ads. I actually had to read conflicting articles on this issue for another class. I like how simple these ads are - especially in using the text "abbreviation" :)
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