I know this was due last week but I didn't have internet access at the hotel...so I hope it's not too late. I actually saw this clip when we went to visit an Agency and I love it because it helps Puma stand out differently as a sports brand. I have heard several times that you can't out-Nike Nike and that means that you have to find your own identity and I believe that Droga5 did that in this campaign.
Wow. They totally pulled it off! I really was emotionally touched. The music was so heart wrenching and the idea was brilliant. It wasn't basketball or football but it definitely hit a large audience who stands out as different and wants an athletic shoe. Brilliant.
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