Leo Burnett's "I'm In" Campaign for Detroit Public Schools--
Droga5's "Million" Campaign for NYC Public Schools--
I'm always so touched by ad campaigns that are about more than increasing sales or even just plain creativity. I love when there is some other reason driving the people working on the campaign.
These two campaigns are so inspiring. Education is so important, and Leo Burnett and Droga5 took their respective challenges and ran with it.
i love the million phone one. thats such a good idea!
ReplyDeleteI agree. I love how influential advertising can be, by inspiring and creating movements, not just increasing sales.
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