I'm not entirely sure that this is cool. I really like the art direction, and while a lot of people have commented online about it not being "clean," I disagree. I just don't know if it conveys the right message in that it is really busy. But overall, i think i like it.
It's hip for sure. I wish I understood better what the word/graphic cloud is.
ReplyDeletei feel like I understand the ad.... except for the crow
ReplyDeleteI like it. It's unique. I think too many car ads look the same so it's kind of fun to see something a little out there.
ReplyDeleteHaha, I agree! That crow is out of place. But I like how they broke the elements of the car down into abstract pictures to show all of the themes present in the Audi.
ReplyDeleteThis is really different from what I am used to seeing for car ads. I like it.
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