Creativity

Wednesday, September 22, 2010

Finding #4-Laura Coalwell-Refryclators

Some cool creative kids at Leo Burnett decided to raise awareness about their client's refrigerator recycling program, by commissioning 9 local artists to make masterpieces out of old ice boxes.

I think this is such a cool idea. I love when people are able to create something beautiful with old, used materials.

And this is what they came up with...

For the full collection, see here.

And the article on creativity, here.

Finding Stuff #4: Ideating

A while ago, one of my co-workers showed me this. It reminded me of what I do when I try to come up with new ideas. After you think about something for a while, you just have to ideate. Otherwise you go crazy.

Enjoy.

finding stuff 4 - kristen scharf

I think this is a really cool idea. These guys travel to cities all over the world asking random people on the street the same question. It's interesting how much you can learn about someone from their answer.
Watch for the gumball guy he's my favorite!!!

Finding 4

I think this would make me want to go out and buy one. The cool thing is that only Kit Kat could do this ad with these types of benches--in other words, they went so far that their brand looks unique enough that you could tell it without its packaging. Twix wouldn't look right with the construction of this type of bench. Anyway, I know it's hard to see an open candy bar and not want to eat it.

Ping Pong Poster

Tyler Nelson finding 4

These print ads were pretty interesting to me. It is a very simple idea that they are portraying. They want to get the message across that wearing their brand of helmets is like having a whole bunch of hands protect your head. I think it is powerful in a very simple way. We have seen other ads for helmets in this class and I just liked finding another approach for advertising helmets. I think it is cool how there is barely any copy.