This is a sweet marketing stunt by Redbull. The first video shows what college students see when they show up to campus one morning. They find a large crate of Redbull that looks like it has been dropped from a plane on their campus. The second video shows the video that is made by Redbull to grow online buzz about the marketing ploy. Creative way to getting people talking about their product. They don't really drop the crates from the helicopters but make it look like that is the story.
Sunday, March 9, 2014
This is a sweet marketing stunt by Redbull. The first video shows what college students see when they show up to campus one morning. They find a large crate of Redbull that looks like it has been dropped from a plane on their campus. The second video shows the video that is made by Redbull to grow online buzz about the marketing ploy. Creative way to getting people talking about their product. They don't really drop the crates from the helicopters but make it look like that is the story.
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