This little video talks about how the Oscars rebranded this year. I thought it was neat because I have always thought of the Oscars as an event that takes place once a year, not something that would need to be branded like a company. Lately I have been fascinated by logo concepts and brand management. It blows my mind how so much thought goes into every little detail of a companies appearance.
http://creativity-online.com/work/oscars-rebranding/33459
http://creativity-online.com/work/oscars-rebranding/33459
the new logo
ReBranding a company or event fascinates me because we associate one symbol with something for so long and then all the sudden it can change, but that process takes time and it's cool to see how it'll shake out and emerge.
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