#1. I do not endorse vodka. #2 I couldn't resist posting these because the execution is extremely well done and captivating. #3 The idea of putting a animal jaw on a fruit encompasses the essence of creativity...two different ideas combined to make a new idea.
Also, I thought this was hilarious, probably because my really good friend has auburn hair and has expressed his frustration with being grouped and labeled as one with all other red haired people. The idea behind the copy is clever and relatable.
Just in case you can't read it on the image....The bottom paragraph says:
"When did luxury lose focus on the individual and start seeing us all as one? When did it swerve from a singular vision and head for the middle road? We're not sure who led this detour, but a new road starts here with the 2013 MKZ by the Lincoln Motor Company. Now with an innovative push-button shift designed to create an elegantly open and very personal interior cabin space. Get to know the MKZ at Lincoln.com.
Nice! I like that the copy adds a lot to the pieces. It makes them a lot better.
ReplyDeleteThe vodka ads are definitely attention-grrabbers...they are kind of gross/weird looking, but you just have to look at them since they are so out there. I love the copy as well.
ReplyDeleteWow the art direction on the vodka pieces are amazing! And the copy seriously is great for the red heads. So funny.
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