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Tuesday, January 8, 2013

Finding it 1 -- Jacqueline Usterud

I came across these two ads on a blog and they immediately caught my attention. At first glance I thought it was an add for masks when I quickly noticed the frames coming out the back. The ad is visually simple and brilliant. "Wear Sears glasses and get the eyesight of a falcon, or cat."


4 comments:

  1. I like this too!!! I think animals are being used more in advertisements especially cats....I don't really get why cats....BUT, it is very smart....who doesn't want the eyesight of a cat or a falcon?

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  2. Another great ad. I love the simplicity and its definitely different from any optical ads I have ever seen.

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  3. Perfect! So simple, and yet so riveting. I'm really starting to get behind this idea of letting the visuals do the work.

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  4. This is a really funny concept that they had. Very creative!

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