I've always liked this ad because there is not too much on the ad, so it's not confusing, but just enough to know that this this person has bad breath and they need a breath mint. You could take this ad and make a whole campaign off of it substituting the fish for something else that is smelly like a pickle or an egg....
I think this ad does a great job of conveying the message. Not gonna lie, it kind of grosses me out! But I guess that just makes the message even clearer right?
ReplyDeleteThe simplicity and use of white space is really captivating. The message is clear and it gets your attention because it is GROSS.
ReplyDeleteI love how this ad is able to get the message across so simply that this product is to be used by people that feel like their mouth is dirty or smells bad!
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