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Monday, January 14, 2013

Finding #2 - Rad Ad

http://vimeo.com/17905686 This video is a mach ad created by Nicholas Hansen. It is for a rice wine in Korea. He developed the product, branded it, and produced and directed the ad. I think the ad is rad because he takes a boring product like rice wine and makes the viewer feel like it's the most chic and slick thing on the market. It's stylin.

3 comments:

  1. I think the video you linked to is the wrong one. The one I just watched was a student project. But in spite of it being a different video, I found it very interesting. Kind of hard to read. But the different sentences on the models were cool

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    Replies
    1. Always on my case, yo. You watched the right one.

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  2. Interesting. Very different and as you said, how do make an interesting ad over "rice wine"? And there you go.

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