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Wednesday, February 6, 2013

Finding 5 -- Jacqueline Usterud

I found this ad for a Swedish Magazine called "Fokus." And yes, the title actually means focus. This is one of multiple ads promoting a campaign to make Swedes aware of what they are eating, and to make them aware of the food industry's manipulation of our food. I find this both creative and effective.

"Find out what you are really eating"

5 comments:

  1. Haha that's clever. Placement is everything for this ad.

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  2. i love ads that are outdoor and stuff like this. Its so fun to see the different creative ways you can say something different using everyday stuff that nobody really would think of.

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  3. I love outdoor ads like this. Sometimes I wonder how many people take a step back and actually ponder them though. It seems like people can be pretty blind to ads sometimes.

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