Why Advertising is the best major.

I think these photos sum up our wonderful experience in Cutri's Comms330 class, and will make all physics majors jealous. Thanks for a great semester!

Finding #11: Emily Jacobsen: On-the-Spot Advertising

Flatscreen TVs are popping up on walmart product displays and I think it is an advertising breakthrough! Our world of advertising is definitely expanding: ipad/tablet/online magazines, mobile app ads, pandora/hulu audio/video ads, and now what I call on-the-spot video advertising! There is no closer advertising than the product display and the packaging itself. These screens play audio as well and they suck you in as you walk by! They cycle through a few different commercials and definitely enhance the shopping experience. I ran around walmart taking these photos :)

(P.S. I did a Finding 12, which I don't think we needed to do.... but I never did a Finding 11... so here it is :)

"I'm a hand model, mama. A finger jockey. We think differently than the face and body boys... we're a different breed."

Check this creepy hand model out!!!

Finding #12: Emily Jacobsen: Jersey Shore's Snooki: The Typhoid Mary of the Luxury Branding World

From the article:

A dress, shoe, bag or pair of sunglasses worn by the right "it girl" celebrity can bring-in hundreds, thousands, or tens-of thousands of orders from wanna-be consumers. Fashion marketers covet a good celebrity product placement.

But it seems that Snooki, a character from the MTV "reality" show Jersey Shore is not a celebrity many luxury brands want to be associated with.

So, why has the pseudo-celeb been seen sporting un-told numbers of Coach purses and bags on the worn-red carpet circuit?

Well, it seems it wasn't Coach who was sending her those bags.

It was Coach's competitors.

In a highly nasty campaign, competitors are sending Snooki luxury goods hoping she'll be seen wearing them, and HURT the competitor's brand through negative brand association.

This "Unbranding" or "Preemptive Product Placement" is highly creative. Who would have thought of going beyond traditional marketing and using reverse psychology to associate competitors' brands with trashy celebrities? Nice? No. Genius? Yes.

http://daveibsen.typepad.com/5_blogs_before_lunch/2010/08/snooki-from-the-jersey-shore-the-typhoid-mary-of-the-luxury-branding-world.html

“Advertising is the most fun you can have with your clothes on.” -Bill Cosby (McKenna)

This website is just a nice collection of creative advertisements in all mediums from around the world:

http://adsoftheworld.com/

Examples of print ads found there in just a couple of minutes include:

Enjoy!  (I'm rather partial to the battlesheep myself.)

Finding Stuff #12-- Marie Lewis

In the spirit of HP7 and its premiere

Technology catches up with wizardy. Proof that if you can think it, it can be.

Finding Stuff--Laura Coalwell

I'm always inspired by ads that have really powerful copy in voice overs. Sometimes that can be cheesy, but I like this one a lot.

I thought this video was fitting since Veteran's Day was last week.

Go Army.

how big is africa?

Last Finding--Boo!-Summer Holm

The world is full with creative things by the Creative Lab at Google!

So we all love a good google doc right? Well i found the coolest one on earth that has 120 slides that are divided up by the most creative innovations in Music, Videos, Vizuals, art, physical, light, tech, politics, sports, books, history and Advertising. Basically it has something for everyone, or everything for someone. You could spend hours looking through all of the stuff they has found and put on this site. below are some examples of what it has to offer.

So when that creative canteen of yours is low, or you need a mental break or just want to waste time... Seriously go to this link.....Its calling and you should answer.

https://docs.google.com/present/view?authkey=CJ2Ug_IF&hl=en&id=0Abmo0iWBO2gEZGY3cnc3dnpfMzM4Y3o2bmduZDY&ncl=true

This is where Buzz Lightyear keeps his soft drinks cold- kristen

It's not a space ship, kids. It's a refrigerator. Why do we make things the way we do? Why are happy with the boring way things look, just because they've been that way since before we can remember? These people decided to take something ordinary and make it awesome.

sadly my last finding stuff for this blog- Elise Meservy

Too bad my elementary school music teacher wasn't so inspiring and since then I never had the desire to be in an sort of choir. If only I had this school's choir teacher. Now that's creativity, enthusiasm, and a brilliant/passionate teacher.

Enjoy only the best elementary school choir ever.

ps check out that kid drummer. legit.




and this is because I found yet another kindle ad which stole my heart. love it and I think it might have changed my negative opinion about kindles. hope it inspires you for your ikea campaigns.

Tyler Nelson Finding 12

This is a cool approach to a guerrilla advertisement. I like it a lot. It is very simple and very good. If you can't tell it is for PASTA.

Tyler Nelson Finding 11

I think this is a really interesting Print Ad. It just works for me in every way.

Last Finding

Sorry to bore you with more skateboarding, but I couldn't help myself... it's the last finding. This clip is really clever I think.

finding last one-kylie

this rules. and speaks the truf.

Finding #11--Marie Lewis

Are those my friends?

Finding 11-Abby Young

I'm all about creative canvases.
This UK artist, Nick Gentry, paints portraits on old, recycled floppy disks.
I love how he has incorporated some of the features on the disks into the actual paintings, such as the silver circles as eyes.
Enjoy!

Finding 11

Click here

Try this lady's thoughts on for change:
-stories are just statistics with a soul
-connections breathe meaning into life
-shame is the fear of disconnection
-in order for real connections, we have to be seen for who we really are (be vulnerable)
-those who have a strong sense of love and belonging believe they are worthy of love and belonging. That's the only thing that separates them from the shameful.

And thus she continues.

But what does this have to do with creativity? Do you have a strong sense of creative ability? If not, what do you think separates you from those who do? What other implications does this woman's lecture have on creativity? On life?

Finding Stuff--Laura Coalwell

Andrew Tiu showed this to me.

Talk about creative food.

Makes me wish I worked in Portland right now and could go get one.

Finding 11 Tanner Ham

finding cool ads - kristen

Findings 11- Summer Holm

This is my new favorite video about Hipsters.... seriously this girl is so funny...

ALSO...

Here is Street Performing at its best!

Short Films - (finding 11 - Elise Meservy)

I like short films and short stories. Here are two I have stumbled upon this last week.

Postcards From Italy from ForYouLoveMe on Vimeo.

and a little bit longer of one (but still creative).



I cannot wait to see Cutri's film tomorrow in class!

Finding #12?-Kylie Cox

this is a baby annoucenement. the first picture it the final product, the first is what it looks like in the envelope.
i likey. babies+graphic design+cool=love.

I love this.

You can't judge a book by its cover... or can you? (McKenna)

Book cover art... aka pretty cool :)