If state of mind (and stomach) doesn't explain why this ad piqued my interest, nothing will. I come from New Jersey, moreover New England- the country's superior region for the world's best bagels. Under the search for "bagels," up came this interesting design. Someone has taken a piece of bakery bread, and personified it with PROTEIN. A whopping piece of what appears to be sausage has become a playful, savory human tongue. Combined with the grain, it makes an actual smiley-face, tongue style. How clever is that. There are no eyes, no nose, just the fluffy white bread with a delicious slab of meat to make one's tongue water. Also, the design is simple---and is genius in that the eyes can't help but start from the top-left, note the image, then follow the picture down towards the product being advertised. Except for labeling, the ad achieve a lot, even void of words. Good ad.
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