Finding #24 - Steven Stucki - Warby Parker

They send you 5 lenses, you have X number of days to try them on and send back all, or just the ones you don't want. You go over the 5 days, cha ching, they make a lot of flow off you. Plus, I guarantee they sell a lot of lenses by allowing people to try them on and fall in love with them. Very smart, Mr. Parker.