So I was shown this outdoor alternative ad in one of my classes this week.
I think it is a really good idea because it is interactive and gives people an incentive to go into their store.
It is an example of a great media buy and I think it really works in this type of environment-downtown Sweden, lots of people, talll buildings-i don't know if it would be as cool if it was on Bulldog here in Provo.
Ba da bu bu bu i'm loving it.
Very cool idea. I know I would stop and try it out to win a free vanilla cone!
ReplyDeleteisnt it sad that these sorts of things never happen in provo. as much as i dont want to live in a big city, this would be a benefit
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