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Thursday, November 4, 2010

Finding #10: Emily Jacobsen: Packaging Makes the Product

A product's packaging is advertising. I probably would buy these products just because their packaging bought me. Check them out!

If these juice boxes don't make you feel healthier, i don't know what will!
Simple Jars
This coffee example is called "debranding" poking fun at starbucks.
Weight loss supplement in the Phillipines.

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5 comments:

  1. abby youngNovember 4, 2010 at 11:38 AM

    Ha I love that weight loss bag. where did you find these?

    ReplyDelete
  2. McKenna KramerNovember 4, 2010 at 11:40 AM

    Love them! I agree that packaging has a lot of power. It can communicate a lot about the product. It can even superficially convince you something is healthy and good for you when it's not.

    Those were some genius packaging examples! The fruit juice boxes... :)

    And I LOVED the bags!

    ReplyDelete
  3. gtylernelsonNovember 4, 2010 at 2:19 PM

    these are really interesting

    ReplyDelete
  4. McKenna KramerNovember 4, 2010 at 10:36 PM

    BTW, here are some more cool packaging examples: http://www.buzzfeed.com/ashleybaccam/creative-tshirt-packaging

    ReplyDelete
  5. Emily JacobsenDecember 23, 2010 at 9:58 PM

    Sweet thanks! And here is my pinterest collection of other cool packaging http://pinterest.com/emilyjacobsen/package-makes-the-product/

    ReplyDelete

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