Thursday, December 23, 2010
Why Advertising is the best major.
I think these photos sum up our wonderful experience in Cutri's Comms330 class, and will make all physics majors jealous. Thanks for a great semester!
Finding #11: Emily Jacobsen: On-the-Spot Advertising
Flatscreen TVs are popping up on walmart product displays and I think it is an advertising breakthrough! Our world of advertising is definitely expanding: ipad/tablet/online magazines, mobile app ads, pandora/hulu audio/video ads, and now what I call on-the-spot video advertising! There is no closer advertising than the product display and the packaging itself. These screens play audio as well and they suck you in as you walk by! They cycle through a few different commercials and definitely enhance the shopping experience. I ran around walmart taking these photos :)
(P.S. I did a Finding 12, which I don't think we needed to do.... but I never did a Finding 11... so here it is :)
Monday, December 6, 2010
Thursday, December 2, 2010
Finding #12: Emily Jacobsen: Jersey Shore's Snooki: The Typhoid Mary of the Luxury Branding World
From the article:
A dress, shoe, bag or pair of sunglasses worn by the right "it girl" celebrity can bring-in hundreds, thousands, or tens-of thousands of orders from wanna-be consumers. Fashion marketers covet a good celebrity product placement.
But it seems that Snooki, a character from the MTV "reality" show Jersey Shore is not a celebrity many luxury brands want to be associated with.
So, why has the pseudo-celeb been seen sporting un-told numbers of Coach purses and bags on the worn-red carpet circuit?
Well, it seems it wasn't Coach who was sending her those bags.
It was Coach's competitors.
In a highly nasty campaign, competitors are sending Snooki luxury goods hoping she'll be seen wearing them, and HURT the competitor's brand through negative brand association.
This "Unbranding" or "Preemptive Product Placement" is highly creative. Who would have thought of going beyond traditional marketing and using reverse psychology to associate competitors' brands with trashy celebrities? Nice? No. Genius? Yes.
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